Freelance Copywriter Job Description Template

We are looking for an experienced Freelance Copywriter to create engaging and effective promotional materials for our internal and client-based projects. The desired candidate will demonstrate mastery in creating copy for various marketing channels and multiple audiences, such as website copy, print ads, catalogs, email newsletters, and product descriptions that reliably convert website visitors into paid customers and drive sales.

Working as a freelance copywriter at [company name], you will create powerful, engaging, creative copy for a variety of projects [list projects, topics, or niches], and will collaborate with our marketing and design team to ensure the right message is properly conveyed to the target audience and that the final product (email, landing page, banner, ad) aligns perfectly with our/our client’s brand. 

Our ideal candidate is a quick learner with previous marketing experience and [industry] knowledge and is able to work asynchronously without being micromanaged. We expect you to proofread and edit the copy before submitting to ensure that every deliverable you create is 100% factually, grammatically correct, and in line with our company’s or client’s guidelines.

Responsibilities

• Understand the target audience’s pain points and use them to sell product/service benefits and drive conversions
• Follow internal and client-based writing guidelines to ensure consistency in style, branding, and tone of voice
• Adapt the writing style to different target audiences and publishing platforms the copy will be used for (emails, websites, newsletters, e-commerce stores)
• Proofread and edit their copy for style, clarity, grammar, and punctuation
• Submit all work within agreed-upon deadlines

Requirements

• Has at least a bachelor’s degree in English or Marketing
• Has at least 1 year of experience in writing
• Uses English as their native language or has near-native proficiency
• Is well-versed in social media and has an excellent track record of running social campaigns
• Has at least 1 year of experience in copywriting
• Has exceptional self-managing and organizational skills

Salary Ranges for Freelance Copywriters

The salary of a Freelance Copywriter depends on the amount and type of content they deliver, the company’s location, their experience level, and various other circumstances.

According to Glassdoor, these are the average salaries for Freelance Copywriters across the United States:

Why It’s Important To Tailor Your Freelance Copywriter Job Ad

Excellent Freelance Copywriters can effectively jump between different client projects and deliver engaging copy that converts regardless of the industry/topic. That said, larger companies with more clients will need specialized copywriters to maintain the quality and quantity of their work, so you should carefully evaluate your company’s needs before writing the job ad. 

Job ads for general roles are tied to larger hiring costs due to the greater number of candidates that require application reviews and testing. 

For example, you will have more candidates apply to your job ad if you posted it for a Freelance Copywriter than if you said you were looking for a:

• SEO Copywriter
• Medical Copywriter
• Fashion Copywriter
• Automotive Copywriter

When writing a job description, you should also include:

• Preferred fields of specialization (via educational background or work experience)
• Requirements such as knowledge of particular writing styles (for example, scientific and technical documents require the use of special styles)

Detailed job descriptions deter unqualified candidates from applying, which cuts down on hiring costs and reduces the time necessary to interview them all.

How To Entice Highly-Qualified Candidates to Apply

You want to present your company as the best place for a Freelance Copywriter to kickstart their career. To achieve that, you should mention everything that would make your company stand out in a job marketplace, such as:

• PTO
• Benefits, such as health insurance
• Team buildings
• 4-day work weeks
• Flexible work hours

Similar Roles To Freelance Copywriter

If your projects require you to hire roles that specialize in different niches (unlike a Freelance Copywriter) you should know your options. The table below contains more specific Freelance Copywriter roles that might be a better fit for your team:

• Beauty Copywriter
• Direct Marketing Copywriter
• Junior Copywriter
• Conversion Copywriter
• Social Media Copywriter
• Radio Copywriter
• Copywriter Intern
• B2B Copywriter
• Pharmaceutical Copywriter
• Copywriter
• Content Writer
• Senior Copywriter

Writing roles aren’t the only ones we can help you with. Our knowledge base contains many more job description templates you can use to expand your team.

Get More Freelance Copywriter Job Descriptions Inspiration

Before you post your job ad, check out the job description examples from other companies to hire the best Freelance Copywriters via:

1. Glassdoor
2. Indeed
3. LinkedIn
4. ProBlogger
5. ZipRecruiter

Learn how to lower your content cost by 50% and hire top talent

Spot the Best Copywriter From Hundreds of Applicants With Pre-Hire Assessments

When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.

By far, the best method of selecting top-quality candidates is pre-employment testing.

While testing is great, it quickly becomes a mare to manage it once you have to assess hundreds (if not thousands) of candidates. Without skill assessment software, you’ll need to message candidates manually, keep track of their progress, and make sure tests don’t get mixed up or lost in a sea of others.

Workello is high-volume recruiting software that automates the entire hiring process and helps you keep assessments under control. Once you create a free account, you can:

1. Set up your hiring funnel in under 3 minutes
2. Post job listings on job boards with the Workello link
3. Wait for applications to show up in your dashboard
4. Test copywriters to see if their skills match their portfolios
5. Assess, reject, and invite candidates to interview from your dashboard

Test Candidates and Streamline Your Hiring Process With Workello

With Workello, you’ll be able to manage hundreds of candidates from the moment they apply until you decide to send someone an offer. Workello automates the entire process and allows you to move candidates through the funnel without ever leaving your dashboard. You can use the platform to test content writers and copywriters. If you’re looking for SEO copywriters, you can use testing specific to them.

Sign up for Workello for free and get to the best copywriter faster than other companies.