Direct Marketing Copywriter Job Description Template

We are searching for an experienced Direct Marketing Copywriter who will communicate with our clients’ target audience with a unique, authoritative voice that aligns with the clients’ vision.

As a member of our Marketing team, you will report to our Marketing Director who will offer you guidance and feedback. In your role, you will demonstrate your experience and copywriting skills by creating unique copy that is consistent and aligned with our clients’ established brand voice.

You will work on several projects simultaneously and will need to show the ability to adapt your writing to different audiences.

Responsibilities

• Write, edit, and publish copy that directly communicates with customers
• Create engaging calls to action
• Communicate with customers and answer direct messages, post replies, and comments
• Create email copy
• Understand the particularities of different target audiences
• Follow writing guidelines strictly
• Be able to work independently and in a team

Requirements

• Bachelor’s degree in English, Marketing, Communications, or a related field
• 3–5 years of experience in copywriting for a marketing or content agency
• Excellent interpersonal skills
• Fluency in written and oral English
• Ability to be detail-oriented and self-sufficient
• Proven experience in direct marketing copywriting
• Experience with social media marketing is a necessity

Salary Ranges for Direct Marketing Copywriters

How much should you offer to your Direct Marketing Copywriter? That depends on several aspects of the company (size and location), the contract (duration and type of employment), and the employee (experience).

According to Glassdoor, these are the average annual Direct Marketing Copywriters’ salaries in the United States:

How To Tailor a Job Description to Your Specific Needs

When you write a job description for a Direct Marketing Copywriter, you need to make sure you know exactly what you’re looking for, and the applicant should fully understand what role you’re offering.

If your job ad is not specific enough and lacks crucial details, you will end up with hundreds of underqualified applicants and will waste time weeding them out.

Direct Marketing Copywriters deal with direct communication with the target audience only. Their expertise includes creating calls to action that provoke an immediate response.

If this description doesn’t fit the bill, you may be looking for a similar role, such as:

• Social Media Copywriter—Focuses on other aspects of social media, such as writing post captions, driving engagement, and increasing brand awareness
• Marketing Copywriter—Creates copy for ad campaigns. This includes social media ads, video scripts, press briefs, and so on

Similar Roles to Direct Marketing Copywriters

Take a look at some job description templates for similar roles:

• Fashion Copywriter
• Automotive Copywriter
• Social Media Copywriter
• Conversion Copywriter
• Copywriter
• Beauty Copywriter
• SEO Copywriter
• Content Writer Affiliate Marketing
• Senior Content Marketing Manager
• Medical Copywriter
• B2B Copywriter
• Content Marketing Specialist
• Promotional Writer and Market Research
• Pharmaceutical Copywriter
• Radio Copywriter
• Marketing Communications Writer

Our job description template database covers all roles on a content team.

Get More Direct Marketing Copywriter Job Descriptions Inspiration

If you’re struggling with your job description, you can always take a look at how other companies created theirs. You can find some great job description examples for a Direct Marketing Copywriter on the following pages:

1. Indeed
2. Monster
3. Glassdoor
4. LinkedIn

Learn how to lower your content cost by 50% and hire top talent

Spot the Best Copywriter From Hundreds of Applicants With Pre-Hire Assessments

When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.

By far, the best method of selecting top-quality candidates is pre-employment testing.

While testing is great, it quickly becomes a mare to manage it once you have to assess hundreds (if not thousands) of candidates. Without skill assessment software, you’ll need to message candidates manually, keep track of their progress, and make sure tests don’t get mixed up or lost in a sea of others.

Workello is high-volume recruiting software that automates the entire hiring process and helps you keep assessments under control. Once you create a free account, you can:

1. Set up your hiring funnel in under 3 minutes
2. Post job listings on job boards with the Workello link
3. Wait for applications to show up in your dashboard
4. Test copywriters to see if their skills match their portfolios
5. Assess, reject, and invite candidates to interview from your dashboard

Test Candidates and Streamline Your Hiring Process With Workello

With Workello, you’ll be able to manage hundreds of candidates from the moment they apply until you decide to send someone an offer. Workello automates the entire process and allows you to move candidates through the funnel without ever leaving your dashboard. You can use the platform to test content writers and copywriters. If you’re looking for SEO copywriters, you can use testing specific to them.

Sign up for Workello for free and get to the best copywriter faster than other companies.