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Direct Marketing Copywriter Job Description
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Direct Marketing Copywriter Job Description Template
We are searching for an experienced Direct Marketing Copywriter who will communicate with our clients’ target audience with a unique, authoritative voice that aligns with the clients’ vision.
As a member of our Marketing team, you will report to our Marketing Director who will offer you guidance and feedback. In your role, you will demonstrate your experience and copywriting skills by creating unique copy that is consistent and aligned with our clients’ established brand voice.
You will work on several projects simultaneously and will need to show the ability to adapt your writing to different audiences.
Responsibilities
- Write, edit, and publish copy that directly communicates with customers
- Create engaging calls to action
- Communicate with customers and answer direct messages, post replies, and comments
- Create email copy
- Understand the particularities of different target audiences
- Follow writing guidelines strictly
- Be able to work independently and in a team
Requirements
- Bachelor’s degree in English, Marketing, Communications, or a related field
- 3–5 years of experience in copywriting for a marketing or content agency
- Excellent interpersonal skills
- Fluency in written and oral English
- Ability to be detail-oriented and self-sufficient
- Proven experience in direct marketing copywriting
- Experience with social media marketing is a necessity
Salary Ranges for Direct Marketing Copywriters
How much should you offer to your Direct Marketing Copywriter? That depends on several aspects of the company (size and location), the contract (duration and type of employment), and the employee (experience).
According to Glassdoor, these are the average annual Direct Marketing Copywriters’ salaries in the United States:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $44,000 | $73,000 | $120,000 |
| New York, NY | $46,000 | $0 | $107,000 |
| Seattle, WA | $37,000 | $58,000 | $91,000 |
| Dallas, TX | $39,000 | $57,000 | $83,000 |
| Los Angeles, CA | $40,000 | $64,000 | $102,000 |
| Portland, OR | $41,000 | $59,000 | $86,000 |
| Austin, TX | $39,000 | $60,000 | $92,000 |
| Atlanta, GA | $42,000 | $58,000 | $80,000 |
| Nashville, TN | $36,000 | $52,000 | $73,000 |
How To Tailor a Job Description to Your Specific Needs
When you write a job description for a Direct Marketing Copywriter, you need to make sure you know exactly what you’re looking for, and the applicant should fully understand what role you’re offering.
If your job ad is not specific enough and lacks crucial details, you will end up with hundreds of underqualified applicants and will waste time weeding them out.
Direct Marketing Copywriters deal with direct communication with the target audience only. Their expertise includes creating calls to action that provoke an immediate response.
If this description doesn’t fit the bill, you may be looking for a similar role, such as:
- Social Media Copywriter—Focuses on other aspects of social media, such as writing post captions, driving engagement, and increasing brand awareness
- Marketing Copywriter—Creates copy for ad campaigns. This includes social media ads, video scripts, press briefs, and so on
Similar Roles to Direct Marketing Copywriters
Take a look at some job description templates for similar roles:
- Fashion Copywriter
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- Social Media Copywriter
- Conversion Copywriter
- Copywriter
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- SEO Copywriter
- Content Writer Affiliate Marketing
- Senior Content Marketing Manager
- Medical Copywriter
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- Content Marketing Specialist
- Promotional Writer and Market Research
- Pharmaceutical Copywriter
- Radio Copywriter
- Marketing Communications Writer
Our job description template database covers all roles on a content team.
Get More Direct Marketing Copywriter Job Descriptions Inspiration
If you’re struggling with your job description, you can always take a look at how other companies created theirs. You can find some great job description examples for a Direct Marketing Copywriter on the following pages:
Hiring Better, More Affordable Direct Marketing Copywriters
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