B2B Content Manager Job Description Template

We are looking for an experienced B2B Content Manager to oversee the creation of B2B content and establish our company’s online presence. Your responsibilities include brainstorming content ideas with content and marketing teams, performing market research, developing content strategies in accordance with our marketing goals, and planning our content calendar. 

An ideal candidate needs to demonstrate strong leadership and time management skills as they will need to supervise writers, editors, graphic designers, web designers, and SEO specialists to ensure that all content meets deadlines and follows our style guidelines. 

You need to have at least 3–4 years of experience in managing B2B content to qualify for this position. A bachelor’s degree in Journalism, Marketing, Communications, or English is considered a plus. 

Responsibilities

• Manage day-to-day operations of our entire content team, including Writers, Editors, SEO Specialists, Website Designers, and Graphic Designers
• Supervise all stages of content production—from planning to publishing
• Create an effective content strategy that increases brand visibility
• Work alongside the marketing team to create, analyze, and improve content plans based on the insights obtained from market research and the effectiveness of previous campaigns
• Create and maintain a content production calendar
• Ensure the tone of all content is in accordance with our style guidelines and target audience

Requirements

• 3–4 years of experience as a B2B Content Manager
• General understanding of Search Engine Optimization (SEO)
• Proficiency in market research 
• Ability to create B2B buyer personas with the goal of developing effective, targeted content 
• Excellent verbal and written communication skills
• Strong computer literacy with a good command of HyperText Markup Language (HTML)
• Solid command of content management systems (such as WordPress and Joomla) and various content creation tools (Contently, Shorthand, or Foleon)
• In-depth understanding of social media marketing
• Strong leadership skills
• Bachelor’s degree in English, Mass Communications, Journalism, or Marketing

Salary Ranges for B2B Content Managers

According to Glassdoor, the average salary for Content Managers is $75,672 per year. The amount you pay your B2B Content Manager will depend on several factors, including their level of experience, education, and additional skills, as well as the size of your company and regional cost of living. 

Good B2B Content Managers are expensive.

Learn how to lower your content cost by 50% and hire top talent

Create a Specific Job Description To Attract the Best B2B Content Managers 

Not sure how to attract qualified candidates only? Consider fine-tuning your job ad according to what your company needs. 

By writing a job posting that’s too general, you risk receiving too many applications from candidates that lack the necessary skill sets. Posting a super specific job ad can help you communicate the exact duties and requirements clearly, which will reduce the pool of unqualified candidates. This will enable you to save time reviewing applications and make the first step of your hiring process easier to manage.

Similar Roles to B2B Content Managers

The responsibilities of a B2B Content Manager can overlap with those of other, similar positions. If B2B Content Manager doesn’t seem like the role you’re hiring for, consult our job description templates for similar roles in the following table:

• Content Director
• Content Developer
• Content Strategist
• Content Management Analyst
• Content Analyst
• Communications and Content Manager
• Content Quality Analyst 
• Content Marketing Manager
• Content Manager
• Content Consultant

Get More B2B Content Manager Job Descriptions Inspiration

Writing a compelling job ad can be a challenging task. Besides having to outline the exact duties of the role in question, you also need to emphasize what makes your brand unique to attract more candidates with relevant skill sets. Need some inspiration? Check out some of the examples below: 

1. CareerBuilder
2. LinkedIn
3. SimplyHired
4. Indeed
5. MarketingHire

Pre-Hire Testing of Content Managers Reveals How Skilled They Are

If you’ve tried to hire someone for a managerial position on your content team, you know it’s a struggle. All job boards have more unqualified candidates than good ones, and these candidates waste no time to send their applications in. You’ll receive tons of applications from jobseekers that seem great at first—only to learn that their CVs and portfolios have been amplified.

If you want to have a hiring process that will filter out such applicants, you’ll need to introduce pre-hire testing.

Once you start sending tests to candidates, you’ll soon lose control over your hiring funnel and won’t know what stage each applicant is in. You need skill assessment software to keep everything organized and under control. With Workello, you can automate your entire hiring process by:

1. Signing up for free and getting everything up and running in under 90 seconds
2. Posting job ads on job boards with your Workello job post linked
3. Watching applications stream into your single-page dashboard
4. Testing applicants to filter out poor candidates with impressive portfolios
5. Assessing, rejecting, interviewing, and sending offers to the best candidates 

Workello Makes Testing and Hiring Top Candidates Easy

Workello is high-volume recruiting software that cuts hiring costs by up to 50%. You can use the unified Workello dashboard to move candidates through the funnel and send them email status updates automatically. The platform allows you to test content marketers, as well as different types of content and SEO team members, such as content writers, technical writers, SEO writers, copywriters, and SEO copywriters.

Create a free account on Workello and streamline your hiring process, including pre-hire assessments.