Content Writing Specialist Job Description

Here’s the Content Writing Specialist job description template we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.

Gordana

Jan 16, 2022

Gordana Sretenovic

HR Leader

I grew a team from two to forty five talented people, in just eighteen months. Systems, processes, and people.

See Full Profile More about our writing process

Written by Gordana Sretenovic

Content Writing Specialist Job Description Template

We are in need of a skilled, experienced, and detail-oriented Content Writing Specialist to join our content team. Your main task will be producing various types of content—such as marketing copy, blog posts, and articles—to promote our company and its products and services. The content you create must be engaging, professional, and aligned with our in-house style guide. You will work closely with our marketing team to create content for promotional campaigns and use the best SEO practices to drive growth.

As a Content Writing Specialist, you will also perform in-depth research on various industry-related topics, proofread articles prior to submitting them, and edit the existing content to ensure it’s grammatically correct and coherent.

The ideal candidate should have 5+ years of experience as a Content Writing Specialist or a similar role and a Bachelor’s degree in English, Creative Writing, Marketing, or a relevant field. You must be able to write accurately and technically while still achieving an engaging tone that is accessible for all readers and understand our business’ key values, primary deliverables, and overall culture to the extent that you can integrate it into all written content you produce.

Responsibilities

Produce engaging and grammatically and factually correct content, including marketing copy, blog posts, and articles to help us increase website traffic
Work with the editorial team to refine content before being published
Implement the best SEO practices to improve the ranking of the content and drive our company growth
Conduct research about various industry topics
Proofread and edit articles before publication
Stay up to date on developments with our business culture and service offerings
Rewrite or modify published articles when necessary

Requirements

Bachelor’s degree (or higher) in English, Creative Writing, or an associated field of study
At least 5 years of professional writing experience
Portfolio including 8–10 samples of published work
Ability to write quickly and accurately
Proficiency with Microsoft Word or Google Docs
Keen understanding of English language spelling, grammar, and other conventions

Salary Ranges for Content Writing Specialists

According to Glassdoor, Content Writing Specialists can expect a wide range of salaries. How much you need to offer depends on various conditions—the level of experience you require as well as a candidate’s education, location, and additional skills. Look at the table below to see how the average annual salary for Content Writing Specialists varies across the U.S.:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$40,000	$88,000	$136,000
New York, NY	$37,000	$71,000	$105,000
Seattle, WA	$43,000	$83,000	$123,000
Dallas, TX	$30,000	$63,000	$96,000
Los Angeles, CA	$33,000	$71,000	$109,000
Portland, OR	$33,000	$66,000	$99,000
Austin, TX	$28,000	$58,000	$87,000
Atlanta, GA	$32,000	$66,000	$101,000
Nashville, TN	$32,000	$50,000	$76,000
Tampa Bay, FL	$30,000	$50,000	$71,000

Are You Sure You’re Attracting the Right Type of Content Writing Specialist?

While the term “Content Writing Specialist” is more particular than other writing roles, it can still refer to more than one type of vocation. This is important to keep in mind as you draft your job description—the less specific you are, the more applicants you’ll get that lack the qualities you’re looking for. Being super specific in your job description will help you deter underqualified candidates and save you a ton of time since you won’t have to review hundreds of portfolios submitted by them. Once you list every task and requirement in your job ad clearly, the potential candidates will be able to conclude whether they have the required competencies and if they should apply for the position.

Our Favorite Content Writing Specialist Job Descriptions

Being specific and clear in your job ad is important if you want to attract qualified candidates, but so is presenting your company and the benefits you offer. Visit the websites below to find job description examples you can use as inspiration when it comes to drafting a perfect Content Writing Specialist job ad:

Learn how to lower your content cost by 50% and hire top talent

Pre-Employment Testing Is Difficult—You Can Make It Easy

With every job listing, you get a bundle of applications from unqualified candidates—with writing positions, the number of such candidates grows exponentially.

It’s difficult to understand how good someone is at writing from their portfolio alone—nobody shares their worst examples and unedited work. You need to introduce pre-hire testing to gauge your candidates’ skill set. If they can’t write a stellar test, how can they create high-quality content?

If you go down this route, you’ll need assistance. Keeping track of hundreds of candidates, sending and collecting tests, taking care of correspondence—it quickly turns into a disaster if you do it manually. Reliable skill assessment software will keep you organized and allow you to focus on other tasks.

Workello is a high-volume recruiting solution that will help you automate assessments and the hiring process in general. Here’s how it works:

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With Workello, you can assess, test, reject, interview, and hire candidates with a single click—all actions are available on your single-page dashboard. Move candidates through the funnel by changing their application status, and Workello will do the rest.

You can use our platform to send out copywriting, content writing, and technical writing tests automatically. If you’re looking for someone in the SEO department, make sure to test your SEO writers and SEO copywriters. Workello also supports content marketer testing.

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