Catalog Writer Job Description

Here’s the Catalog Writer job description template we used to scale a content team to 45 writers and editors. Learn how we grew a startup backed by A16 from 0 to 1,000,000 / organics per month.

Nellie

Jan 5, 2022

Catalog Writer Job Description Template

We are looking to hire a talented and motivated candidate who will create high-quality catalogs that will help us increase the sales of our products. As a catalog copywriter, you will work closely with product developers and the sales team to understand product features and aim to present the product benefits effectively. From day one, you will create catalog layouts, write clear product descriptions, proofread your copy, and ensure that all of the copy you create adheres to established branding guidelines. Our ideal candidate must have a portfolio of catalog writing samples and excellent writing skills.

To be successful in this role, you must have a knack for writing product descriptions and the ability to translate technical product features into compelling copy that accentuates product benefits.

Responsibilities

You will be helping us with:

Creating and formatting catalog layouts
Writing clear and compelling product descriptions
Working with the graphic designers, product developers, and the pricing team
Delivering copy within the set deadlines
Upholding high writing standards that reflect our vision
Conducting in-depth product research
Creating copy that highlights the key benefits of our products and sparks our customers’ interest
Revising and updating our catalog based on customer data
Proofreading catalog copy

Requirements

Excellent English skills, with a special focus on grammar, spelling, and punctuation
A knack for writing product descriptions
Exceptional writing, proofreading, and editing skills
Bachelor’s degree in Marketing, Creative Writing, or Journalism
Portfolio of catalog writing samples for review
Two to three years of experience in a similar role
Ability to write user-friendly, engaging copy about highly technical subjects
Strong organizational skills and ability to work independently
Knowledge of SEO is a plus

Salary Ranges for Catalog Writers

While Catalog Writers perform similar duties, the salaries vary based on several factors, such as level of experience, geographic location, industry, company, and work responsibilities. The table below shows how the average annual salary of a Catalog Writer varies across the cities in the U.S., according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$40,000	$73,000	$136,000
New York, NY	$37,000	$62,000	$105,000
Seattle, WA	$43,000	$72,000	$123,000
Dallas, TX	$30,000	$53,000	$96,000
Los Angeles, CA	$33,000	$59,000	$109,000
Portland, OR	$33,000	$57,000	$99,000
Austin, TX	$28,000	$49,000	$87,000
Atlanta, GA	$32,000	$56,000	$101,000
Nashville, TN	$32,000	$49,000	$76,000
Tampa Bay, FL	$30,000	$46,000	$71,000

How To Tailor a Job Description According to Your Needs

Do you want to ensure that you receive applications from qualified candidates only? While you don’t have to write a job description from scratch, you should customize it by describing the opportunity in detail, for instance, by listing the exact:

Qualifications the ideal candidate must have
Relevant experience
The tasks they will perform in your organization if hired

With a general Catalog Writer job description, you can receive many applications from individuals who are not a good fit for your company. You will end up wasting time when sorting out the applications you receive.

Sometimes the following positions can overlap with a Catalog Writer, and you should be aware of the differences:

Technical Writer—Creates important company documents (instruction product manuals, catalogs, how-to guides, journal articles, and more) to communicate complex and technical information in an easy-to-understand manner. The major difference is that a Catalog Writer typically creates catalogs only
Product Copywriter—Prepares promotional material for company events, writes product descriptions, and creates text for online advertisements and website copy
E-commerce Copywriter—Writes copy for online stores to clearly explain the benefits of your products while optimizing the content for the store to rank better on search engines. The content can include optimized product descriptions, short-form blogs, and how-to guides

Similar Roles to Catalog Writer

If you want an employee with a broader skill set, you can explore the job descriptions templates for other writing positions in the table below:

More Catalog Writer Job Descriptions

You can find more ideas to word your Catalog Writer job description by viewing examples posted by other companies. Check out the latest job ads for Catalog Writers that are posted on these popular online job boards:

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