Catalog Writer Job Description Template

We are looking to hire a talented and motivated candidate who will create high-quality catalogs that will help us increase the sales of our products. As a catalog copywriter, you will work closely with product developers and the sales team to understand product features and aim to present the product benefits effectively. From day one, you will create catalog layouts, write clear product descriptions, proofread your copy, and ensure that all of the copy you create adheres to established branding guidelines. Our ideal candidate must have a portfolio of catalog writing samples and excellent writing skills. 

To be successful in this role, you must have a knack for writing product descriptions and the ability to translate technical product features into compelling copy that accentuates product benefits.

Responsibilities

You will be helping us with:

• Creating and formatting catalog layouts
• Writing clear and compelling product descriptions
• Working with the graphic designers, product developers, and the pricing team
• Delivering copy within the set deadlines
• Upholding high writing standards that reflect our vision
• Conducting in-depth product research
• Creating copy that highlights the key benefits of our products and sparks our customers’ interest
• Revising and updating our catalog based on customer data
• Proofreading catalog copy

Requirements

• Excellent English skills, with a special focus on grammar, spelling, and punctuation
• A knack for writing product descriptions
• Exceptional writing, proofreading, and editing skills
• Bachelor’s degree in Marketing, Creative Writing, or Journalism
• Portfolio of catalog writing samples for review
• Two to three years of experience in a similar role
• Ability to write user-friendly, engaging copy about highly technical subjects 
• Strong organizational skills and ability to work independently 
• Knowledge of SEO is a plus

Salary Ranges for Catalog Writers

While Catalog Writers perform similar duties, the salaries vary based on several factors, such as level of experience, geographic location, industry, company, and work responsibilities. The table below shows how the average annual salary of a Catalog Writer varies across the cities in the U.S., according to Glassdoor:

How To Tailor a Job Description According to Your Needs

Do you want to ensure that you receive applications from qualified candidates only? While you don’t have to write a job description from scratch, you should customize it by describing the opportunity in detail, for instance, by listing the exact:

• Qualifications the ideal candidate must have
• Relevant experience
• The tasks they will perform in your organization if hired

With a general Catalog Writer job description, you can receive many applications from individuals who are not a good fit for your company. You will end up wasting time when sorting out the applications you receive. 

Sometimes the following positions can overlap with a Catalog Writer, and you should be aware of the differences:

• Technical Writer—Creates important company documents (instruction product manuals, catalogs, how-to guides, journal articles, and more) to communicate complex and technical information in an easy-to-understand manner. The major difference is that a Catalog Writer typically creates catalogs only
• Product Copywriter—Prepares promotional material for company events, writes product descriptions, and creates text for online advertisements and website copy
• E-commerce Copywriter—Writes copy for online stores to clearly explain the benefits of your products while optimizing the content for the store to rank better on search engines. The content can include optimized product descriptions, short-form blogs, and how-to guides

Similar Roles to Catalog Writer

If you want an employee with a broader skill set, you can explore the job descriptions templates for other writing positions in the table below: 

• Business Writer
• Ghost Writer
• Freelance Copywriter
• Direct Marketing Copywriter
• Website Content Writer
• Junior Copywriter
• E-commerce Content Writer
• Social Media Copywriter
• Freelance Writer
• Conversion Copywriter
• Technical Writer
• Instructional Writer
• Product Writer
• SEO Writer

More Catalog Writer Job Descriptions

You can find more ideas to word your Catalog Writer job description by viewing examples posted by other companies. Check out the latest job ads for Catalog Writers that are posted on these popular online job boards:

1. Glassdoor
2. Indeed
3. SimplyHired
4. LinkedIn

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Most writers will say they have experience in the particular niche you want to hire for. The only way to check whether that’s true is to conduct a skills assessment test.

Reference checks, resume reviews, and structured interviews may help, but they still don’t provide enough insight into a candidate’s qualifications.

A work sample test allows you to sift through all unqualified candidates and get to the top 1% like no other selection method. The only downside is that you’ll start receiving tens, if not hundreds, of tests that will clutter your inbox and make it impossible to track which stage of the selection process each candidate is at.

With Workello—our sophisticated skills assessment software—you receive all tests in a unified dashboard. Workello streamlines candidate testing and allows you to move applicants through your hiring funnel in just one click. Here’s how it works once you sign up for a free account:

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With our high-volume recruiting software, you can test and hire any role on your content team, whether it’s more lifestyle, technical or SEO-writing-oriented. Workello can help you test content writers and provides top copywriting and SEO copywriting pre-employment assessments.

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