Digital Asset Content Manager Job Description Template

Our content team is in need of an experienced Digital Asset Content Manager who will oversee the management of our digital assets, such as audios, videos, images, text files, and marketing copy. You will promote efficiency from end to end in our digital content pipeline, managing a small team and striving to reach new benchmarks in terms of productivity and performance. Additional tasks you can expect as our Digital Asset Content Manager include overseeing the use of digital assets, ensuring brand consistency, and protecting our company’s digital assets using a Digital Asset Management (DAM) system.

The ideal candidate will have extensive experience developing digital content strategies and managing their implementation. You must possess infallible technical organization skills and understand how to communicate with and manage a team. Reporting to our Marketing Executives, you will track and actively improve upon a range of key metrics in order to grow our organization’s content development capabilities.

Responsibilities

• Oversee the management of our digital assets, including videos, images, text, and marketing copy
• Develop and manage content workflows and digital content strategies
• Manage the use of our assets, ensuring it aligns with our brand’s message
• Represent the content staff in meetings with other teams such as marketing, sales, and business development departments 
• Use a DAM system to catalog and protect our digital assets
• Identify and mitigate lags, bottlenecks, and risks inherent in our workflows

Requirements

• 3–5 years of experience in digital asset management and distribution
• Proficiency with data asset management platforms, such as [preferred platforms]
• Knowledge of conventional multimedia file formats, including still images, graphics, and motion videos
• Expertise with metadata management
• Skill with project management solutions

Salary Ranges for Digital Asset Content Managers

Glassdoor reports show that Digital Asset Content Manager salaries can range by tens of thousands of dollars. How much you should expect to offer is based on a number of factors, including an applicant’s skill set, qualifications, experience, and location. Consult the table below to see how the salary of a Digital Asset Content Manager varies across the States:

Learn how to lower your content cost by 50% and hire top talent

Is Your Digital Asset Content Manager Job Description Too Vague?

If you haven’t been receiving applications from the right candidates for your Digital Asset Content Manager position, it may be because your job ad is not specific enough. Although the position itself may be highly specialized, the fact is that people in this role can come from a range of different career backgrounds. That’s why it’s important for you and your team to understand what you need from a person in this position and then begin writing the job description.

You can narrow your pool of candidates by looking for a Digital Asset Content Manager that possesses expertise with the specific software your company uses. You can also find more qualified candidates by limiting your search to applicants with experience with your specific vertical. While anyone with general asset content management experience could do the job, only someone that knows your industry will be able to do it well. 

You can improve your job posting by brainstorming specific requirements with your team. Think about what you expect from the person who will hold this position, and have your job description reflect it.

Complementary Roles to Digital Asset Content Managers

Looking to hire other managers? Check out these other job description templates:

• Content and Communications Manager
• Content Operations Manager
• SEO Content Manager
• Product Marketing Manager
• B2B Content Manager
• Senior Content Marketing Manager
• Editorial Manager
• Content Manager Copywriter
• Editorial Project Manager
• Sr. Web Content Manager
• Project Manager
• Social Media Content Manager

Get More Digital Asset Content Manager Job Descriptions Inspiration

Presenting your company in the best way possible is crucial to attracting competent and skilled applicants. If you’re not sure how to write a job ad that represents you and your company perfectly, check out a few job description examples you can draw inspiration from on the four main job posting websites listed below:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

Don’t Hire a Content Manager Before You Test Their Skills

When you’re hiring for a senior content management role—whether it’s a content director, head of content, content manager, or content strategist or publisher—you’ll be faced with a specific recruitment dilemma. Chances are most of your applicants will submit portfolios with impressive lists of content campaigns they worked on. How can you tell what their contribution to the successes of those campaigns was?

You can’t know for certain by looking at their CV. The only way to know how skilled they actually are is to test them even before you spend time interviewing them.

When you have tens or hundreds of applicants, testing each one quickly becomes impossible to manage unless you have skill assessment software. Workello removes the issue of having to send and store tests manually by automating the entire process and keeping everything organized. Here’s how it works:

1. Sign up for free and create your hiring funnel with our pre-configured settings in under 3 minutes
2. Create your Workello job ad and use the link to post on as many job boards
3. Wait for applications to start showing up in your single-page dashboard
4. Test candidates to assess their skills 
5. Use the dashboard to assess, reject, and interview candidates and send an offer to the best one

Speed Up the Testing Phase and Hire the Top 1% Candidates With Workello

Workello is high-volume recruiting software that automates the entire hiring process. You can use the dashboard to assess, test, interview, and reject candidates. All you need to do is change their application status. 

Besides content managers, you can use the platform to test content marketers and other content team members, such as technical writers, copywriters, and content writers. If your SEO team needs new members, you can also test SEO writers and SEO copywriters.

Sign up for free and enjoy the fastest and most efficient pre-employment assessment process with Workello.