Content Strategy Director Job Description

Here’s the Content Strategy Director template we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.

Nellie

Jan 5, 2022

Content Strategy Director Job Description Template

Our company is looking for an experienced Content Strategy Director that will plan, execute, and evaluate our content publishing strategies that align with our audience and stakeholders.

As a Content Strategy Director in our organization, you will develop and optimize content strategies that focus on our customers’ search intent and solve their pain points.

You will also be in charge of developing writing guidelines and brand voice and ensuring they are consistently met throughout our content production.

A Content Strategy Director will also take care of our workflow processes and will evaluate the work of Project Managers and Digital Strategists who report to the Director.

As a leader of your team, you will contribute to hiring decisions regarding future writers, define the content we make, and spend time helping Content Strategists understand our audience and prepare content that engages the said audience.

Responsibilities

Develop, evaluate, and improve the company’s content strategies
Lead a team of Project Managers, Digital Strategists, Writers, and Editors
Establish and enforce our company’s editorial standards
Create efficient content creation processes
Develop a content distribution strategy
Ensure workflow consistency
Utilize CMS for content publishing purposes
Develop promotional strategies on social media and other marketing channels
Optimize content according to the latest SEO best practices
Develop and maintain an editorial calendar
Keep track of KPIs to measure the effectiveness of our content
Ensure that the content is helping drive our business goals
Ensure all content adheres to brand standards, brand voice, and core values

Requirements

Bachelor’s Degree in Marketing, Communication, English, or a related field
7+ years of experience in digital content development
Excellent communication and leadership skills
Experience with SEO tools and CMS
Strong critical thinking and analytical skills
Results-oriented and attentive to detail
Experience working in cross-functional teams

Salary Ranges for Content Strategy Directors

As with any other position, the salary of Content Strategy Directors can vary greatly as many factors affect it. Such factors include the applicant’s experience and education level, location, the type of contract, and so on.

Check out the average Content Strategy Director salaries across the United States, according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$122,000	$176,000	$254,000
New York, NY	$109,000	$160,000	$233,000
Seattle, WA	$123,000	$173,000	$246,000
Dallas, TX	$102,000	$146,000	$210,000
Los Angeles, CA	$105,000	$152,000	$221,000
Portland, OR	$98,000	$145,000	$216,000
Austin, TX	$89,000	$139,000	$219,000
Atlanta, GA	$101,000	$150,000	$224,000
Nashville, TN	$91,000	$140,000	$216,000
Tampa Bay, FL	$58,000	$102,000	$184,000

Customize Our Content Strategy Director Job Description Template to Your Company’s Needs

The template we provided is a good start, but you can’t copy it without changing any detail.

Your job description should go into specifics of the role you’re offering to ensure that underqualified candidates don’t flood your hiring funnel with applications you don’t want. When you write a job description, it’s important to detail out the role so that unqualified applicants get discouraged, and top-performing candidates get the whole picture of what the role entails.

To do so, you should specify every single responsibility that comes with the role, and list out all the demands you have from your candidates, such as relevant experience, education, and familiarity with specific software.

You should also highlight any benefits that come with the job to attract the top-performing Directors and entice them to accept your offer and not someone else’s.

Having a thorough job description that attracts top candidates and discourages band ones saves you time and money and makes the entire hiring process faster, easier and cheaper.

You can also consider offering a position in a similar role to make it more clear what your employee will be in charge of in your company. Such roles include:

Content Strategist—Usually one step below in the Content Strategy team hierarchy compared to Content Strategy Director. The person in this position works on developing content strategies and reports to the Content Strategy Director who has the final say
Content Manager—In charge of executing the content strategy devised by the Content Strategist and Content Strategy Director. Oversees the production of content—its implementation and performance

Get More Content Strategy Director Job Descriptions Inspiration

As a final touch to your Content Strategy job description, we advise looking into how the best companies and businesses draft and formulate their ads and replicating their best elements.

The first step to writing an effective job ad that gains the candidate’s attention can be emulating those that have had success in the past. To this end, we have come up with a list of job boards where you can find highly effective Content Strategy Director job description examples:

Hire Qualified Content Strategy Directors Faster

Workello helps content teams hire better writers more consistently.

Sign up for Workello
Confirm your pre-optimized job description, writing assessment, and candidate notifications
Distribute your Workello job ad across your favorite hiring channels
Watch candidates stream into your Workello dashboard
Send pre-hire assessments to promising candidates in one-click

Workello helps content teams assess and hire any type of writer—including copywriters, content writers, SEO writers.

Sign up now and send 5 automated writing tests to Senior Writer candidates for free.

Want More Content About Creating Content?

Our team has built and led a forty five person content team. Learn what we’ve learned.

1. AI writing tool reviews
2. Assessment software reviews
3. Content agency reviews
4. Playbooks for hiring writers