Content Strategy Director Job Description

Here’s the Content Strategy Director template we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.

Nick Jordan

Jan 5, 2022

Nick Jordan

HR Leader

I've built a few companies, generated millions in revenue and have experience attracting and developing executives.

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Written by Nick Jordan

Content Strategy Director Job Description Template

Our company is looking for an experienced Content Strategy Director that will plan, execute, and evaluate our content publishing strategies that align with our audience and stakeholders.

As a Content Strategy Director in our organization, you will develop and optimize content strategies that focus on our customers’ search intent and solve their pain points.

You will also be in charge of developing writing guidelines and brand voice and ensuring they are consistently met throughout our content production.

A Content Strategy Director will also take care of our workflow processes and will evaluate the work of Project Managers and Digital Strategists who report to the Director.

As a leader of your team, you will contribute to hiring decisions regarding future writers, define the content we make, and spend time helping Content Strategists understand our audience and prepare content that engages the said audience.

Responsibilities

Develop, evaluate, and improve the company’s content strategies
Lead a team of Project Managers, Digital Strategists, Writers, and Editors
Establish and enforce our company’s editorial standards
Create efficient content creation processes
Develop a content distribution strategy
Ensure workflow consistency
Utilize CMS for content publishing purposes
Develop promotional strategies on social media and other marketing channels
Optimize content according to the latest SEO best practices
Develop and maintain an editorial calendar
Keep track of KPIs to measure the effectiveness of our content
Ensure that the content is helping drive our business goals
Ensure all content adheres to brand standards, brand voice, and core values

Requirements

Bachelor’s Degree in Marketing, Communication, English, or a related field
7+ years of experience in digital content development
Excellent communication and leadership skills
Experience with SEO tools and CMS
Strong critical thinking and analytical skills
Results-oriented and attentive to detail
Experience working in cross-functional teams

Salary Ranges for Content Strategy Directors

As with any other position, the salary of Content Strategy Directors can vary greatly as many factors affect it. Such factors include the applicant’s experience and education level, location, the type of contract, and so on.

Check out the average Content Strategy Director salaries across the United States, according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$122,000	$176,000	$254,000
New York, NY	$109,000	$160,000	$233,000
Seattle, WA	$123,000	$173,000	$246,000
Dallas, TX	$102,000	$146,000	$210,000
Los Angeles, CA	$105,000	$152,000	$221,000
Portland, OR	$98,000	$145,000	$216,000
Austin, TX	$89,000	$139,000	$219,000
Atlanta, GA	$101,000	$150,000	$224,000
Nashville, TN	$91,000	$140,000	$216,000
Tampa Bay, FL	$58,000	$102,000	$184,000

Customize Our Content Strategy Director Job Description Template to Your Company’s Needs

The template we provided is a good start, but you can’t copy it without changing any detail.

Your job description should go into specifics of the role you’re offering to ensure that underqualified candidates don’t flood your hiring funnel with applications you don’t want. When you write a job description, it’s important to detail out the role so that unqualified applicants get discouraged, and top-performing candidates get the whole picture of what the role entails.

To do so, you should specify every single responsibility that comes with the role, and list out all the demands you have from your candidates, such as relevant experience, education, and familiarity with specific software.

You should also highlight any benefits that come with the job to attract the top-performing Directors and entice them to accept your offer and not someone else’s.

Having a thorough job description that attracts top candidates and discourages band ones saves you time and money and makes the entire hiring process faster, easier and cheaper.

You can also consider offering a position in a similar role to make it more clear what your employee will be in charge of in your company. Such roles include:

Content Strategist—Usually one step below in the Content Strategy team hierarchy compared to Content Strategy Director. The person in this position works on developing content strategies and reports to the Content Strategy Director who has the final say
Content Manager—In charge of executing the content strategy devised by the Content Strategist and Content Strategy Director. Oversees the production of content—its implementation and performance

Get More Content Strategy Director Job Descriptions Inspiration

As a final touch to your Content Strategy job description, we advise looking into how the best companies and businesses draft and formulate their ads and replicating their best elements.

The first step to writing an effective job ad that gains the candidate’s attention can be emulating those that have had success in the past. To this end, we have come up with a list of job boards where you can find highly effective Content Strategy Director job description examples:

Learn how to lower your content cost by 50% and hire top talent

Why You Should Test Content Managers Before You Hire Them

When you post a content management vacancy (be it a publisher, director, HoC, or any other managerial position), you’ll be swarmed by applications from unqualified candidates that seem great on paper. They can enhance their portfolios easily, but you can’t know how skillful they really are until you see them in action.

How do you do that before hiring them? Pre-hire assessments! The most efficient selection method is testing your candidates before they get the job offer.

When you start testing tens and hundreds of applicants, you’ll soon learn it’s impossible to keep track of it all. You need a skill assessment solution to keep everything tidy. With Workello, you get high-volume recruiting software that automates and optimizes your entire hiring process in five easy steps:

Create a free account and set up the entire hiring funnel in under 3 minutes
Post job listings on job platforms and add a link to your Workello job post
Sit back as applications start rolling into your dashboard
Test candidates to see their true value
Assess applicants and reject or interview and hire them depending on the results

Hire the Best Candidates Faster With Workello’s Pre-Employment Assessments

Workello allows you to move candidates through the funnel with a single click of a button. All information is available on your single-page dashboard, from which you can assess, test, reject, and interview candidates, as well as send them job offers.

You can use the platform to test copywriters, content writers, and technical writers, as well as SEO copywriters and SEO writers. If you need other additions to your team, you can also test content marketers.

Sign up for free and start testing your candidates in under 3 minutes.

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